Sales Growth. Accountability. Momentum.

Free 30-Day Salesperson Mentorship. Weekly coaching, real accountability, and a proven system to close more deals.

No contracts. Limited spots.

25+ Years in Sales Leadership

Mentorship across automotive, realtors, retail, and services.

Results, Not Theory

Short, focused lessons that drive action.

Built for Busy Reps

High-impact training in minutes.

What You Get Every Month

A compact sales training system that improves skill, structure, and consistency.

Weekly Micro‑Coaching Video

5–10 minutes every Monday. Topics: first impressions, trust, qualifying, presenting, follow‑up, road to the sale, closing

LIVE 27‑Minute Zoom Mentorship

Fast, focused coaching with Joe Cala once a month. Real Q&A. No fluff.

Weekly Accountability + Self‑Evaluations

Simple weekly actions and a monthly reflection to lock in progress.

Private Community

Ask questions, share wins, and get feedback from Joe and peers.

Sales Resource Vault

Scripts, value sheets, quick guides, and PDFs. New resources monthly.

Optional AI Sales Coach

Personalized tips from your CRM activity. Coming soon. +$17/month.

Simple Pricing

Start free. Keep growing for less than a coffee a day.

First 30 Days — FREE
Then $27/month per salesperson
Cancel anytime

Managers: Enroll 3+ team members and get a free monthly progress recap.

Why This Works

Sales growth is math: consistent inputs create consistent outcomes.

Skill

Know exactly what to say and do at each step of the sale.

Structure

Weekly cadence keeps you focused and moving forward.

Support

Mentorship and community remove guesswork and hesitation.

What Reps Are Saying

Play

FAQ

Who is this for?

New reps who want structure and coaching. Experienced reps who want consistency. Managers who want low‑cost, high‑impact development.

How does the free 30 days work?

Enroll today, get full access for 30 days. After that, it’s $27/month per salesperson unless you cancel.

What happens in the 27‑minute Zoom mentorship?

Live coaching with Joe, focused on one core skill each month plus Q&A. You leave with one action to apply immediately.

How much time per week will this take?

0–20 minutes. Watch the micro‑video, complete a short action, post your update.

Can managers track progress?

Yes. Enroll 3+ reps and you receive a monthly recap of activity and self‑evaluations.

Do I need to buy anything else?

No. Everything is included. The optional AI Sales Coach add‑on will be available soon.

What countries do you serve?

United States, Canada, United Kingdom, Ireland, Australia, New Zealand, and the European Union. Delivery is in English via Zoom and on-demand resources.

What industries is this for?

Retail, automotive, real estate, SaaS, professional services, home services, fitness and wellness, finance and insurance, hospitality, telecom, healthcare, construction and trades, and education admissions.

Join this month’s cohort. Limited spots.

Don’t wait another month to fix your pipeline.

Get structure, coaching, and momentum. Free for 30 days.