The Man Behind the Mission

About Joe Cala

With over 25 years of experience in automotive sales leadership and professional ministry, Joseph Acala brings a unique, purpose-driven perspective to the world of consulting and training.

Joe's authority in the industry was solidified during his tenure leading national training programs, where he developed many of the protocols still in use across North America today.

He has worked with over 470 dealerships and mentored more than 7,300 individuals across the United States and Canada, helping them bridge the gap between financial success and personal fulfillment.

Joe Cala Professional Portrait
Founder & Lead Mentor

Our Mission

"To empower leaders and professionals to reach their highest potential by integrating faith, discipline, and world-class training."

Integrity

Doing the right thing, even when no one is watching.

Excellence

Striving for the best in every interaction and every process.

Impact

Leaving every person and every business better than we found them.

In Their Own Words

Impact & Inspiration

See what industry leaders and professionals have to say about Joe Cala's transformative speaking sessions and training.

Mat Koenig Review

Mat Koenig

Speaking Session Review

Chris Speer Review

Chris Speer

Speaking Session Review

Mike Phillips Review

Mike Phillips

Speaking Session Review

Dave Benson Review

Dave Benson

Speaking Session Review

Sean Dudley Review

Sean Dudley

Speaking Session Review

Joshua Wright Review

Joshua Wright

Speaking Session Review

Laura & Rick Berman Review

Laura & Rick Berman

Speaking Session Review

Adriana Valencia Review

Adriana Valencia

Speaking Session Review

A Purpose-Driven Journey

Joseph's journey began with a simple observation: the most successful people in business weren't always the most fulfilled. He saw high-performing sales teams that were burnt out, and successful leaders who felt a lack of purpose.

By combining his expertise in the automotive industry with his deep commitment to faith and ministry, Joe developed a training framework that addresses both the "how" of business and the "why" of leadership.

Today, through JC Training & Development, Joseph continues to inspire and equip the next generation of automotive professionals to lead with purpose and live with clarity. Explore our methodology to see how we can transform your career.