The "Toy Store" Fallacy
Too many powersports sales floors run like a hangout spot. Salespeople talk about riding gear and specs, but fail to ask the hard closing questions because they want to be "friends" with the customer.
The Result: Lots of great conversations, very few deposits, and drastically lower F&I penetration.
Our Approach:
"We leverage the customer's excitement to build value, then pivot to a professional, structured close that respects their time and your bottom line."
Motorcycles
Harley, Metric, Off-Road
Marine
Boats, PWC, Yachts
RV
Towables & Motorhomes
Side-by-Sides
UTV & ATV
Specialized Curriculum
Beyond the basics. We tackle the specific challenges of the recreational industry.
Selling the 'Monthly Payment' on Toys
How to overcome the 'cash buyer' mindset and increase finance penetration on discretionary purchases.
Parts & Accessories Integration
Stop treating P&A as an afterthought. We teach a 'Walkaround' that builds a $2,000+ accessory ticket before they even sit at the desk.
Seasonal Urgency
How to close deals in the winter and maximize margin in the summer. Managing the feast and famine cycle.
Ready to Throttle Up?
Join the top powersports groups in North America who trust Joe Cala to train their teams.
Schedule a Strategy Call